There are a number of things to consider when you are working with type, one of the most often overlooked and misunderstood is kerning. Kerning is often confused with another form of letter spacing, called tracking. Tracking, however is not the same as Kerning. Continue reading →
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How Color Affects Mood And Perceptions
For as long as man has been able to mix pigments to produce varying colors, we have been using it consciously or even subconsciously to affect our moods, perceptions and feelings, and as such in the hands of a professional we an really get a message across with its proper use. This is only one installment of a few color theory articles I want to post, so check back for more. So here is how color affects mood and perceptions.
There are some broad categories of Color as outlined below (these are by no means the end-be-all, but its a good starting point).
Cold Colors
Colors like Blue, green and Blue-green are commonly associated with being cold, calm and trustworthiness. These colors can be used to create a feeling of austerity, cleanliness, invigorating freshness, and cold. Continue reading →
Icons and Iconic Representation
Icons or pictorial images are nearly as common as the air we breath, they are around us, everywhere. They help us immediately recognize things, without language. They are vital in the way we learn and remember things as well. They help save space, draw attention and teach us.
There are four distinct categories of icons, example, symbolic, similar and arbitrary.
Example Icons
Example icons usually depict or exemplify a complex action, object or concept in one image. They do this by using an image that most viewers can immediately identify with that encompasses all of its related actions or concepts. A good example of this is an icon of scissors which indicates “to cut” even if the action doesn’t really use scissors the action is exemplified by the icon itself and we associate it immediately with cutting.
Symbolic Icons
Symbolic icons exist at a higher level of abstraction, and are used when actions or concepts use well accepted and recognizable objects. An example of a symbolic icon would be that of a padlock on a electronic car key. We know that a closed lock would indicate locking the doors and an open lock the opposite, and we know this because of the icons symbolic nature, as the padlock has nothing to do with the actual locking mechanism of the car or how it operates.
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