All posts tagged Color Theory

For as long as man has been able to mix pigments to produce varying colors, we have been using it consciously or even subconsciously to affect our moods, perceptions and feelings, and as such in the hands of a professional we an really get a message across with its proper use. This is only one installment of a few color theory articles I want to post, so check back for more. So here is how color affects mood and perceptions.

There are some broad categories of Color as outlined below (these are by no means the end-be-all, but its a good starting point).

Cold Colors

Colors like Blue, green and Blue-green are commonly associated with being cold, calm and trustworthiness. These colors can be used to create a feeling of austerity, cleanliness, invigorating freshness, and cold. Continue reading →